Webinars…in our constantly evolving world, we have seen different
innovations that our grandparents never anticipated in their greatest and most
creative imagination; the internet and all the magic that came with it.
I would
have not predicted hosting live meetings from the top of my bed or attending
one on a lazy Saturday morning while drinking a cup of tea in my pyjamas. For those
of you who slept through 2012 and haven’t heard of it, a webinar is a method of
conducting a meeting, presentation or training session over the Internet so instead
of traveling to an office or business for a formal meeting, your computer
becomes the conference room thereby removing the cost of travel, and allowing you
to reach a larger global audience without even meeting them one on one.
With a
webinar meeting, you can share your desktop files and your computer's
applications with any and all participants, and you can even allow them to move
objects around on your computer desktop--and you can do the same with them.
Though the dependence on the speed of your brandwidth, taking
into consideration our environment, becomes major setback of webinars, I’m
still of the opinion that the webinar technology is a powerful sales and
marketing tool.
Hosting a webinar is easier than you think, so I will work
you through the steps.
Choose a topic
and develop quality substance for your presentation. The first step to hosting
a webinar is developing the content or substance for your webinar. Choose a
topic with a wide appeal to a variety of individuals. You may want a guest
speaker who is an expert in the particular field or perhaps hire a consultant
to help develop your ideas.
Choose a webinar
hosting company. Several webinar hosting companies exist. These companies
offer different services for different prices. Do careful research to find the
company that best fits your needs. I have found some easy to use webinar
software you can try out, free, “freemium” and premium platforms. See which
suits you.
Anymeeting http://www.anymeeting.com/
Meetingburner http://www.meetingburner.com/
Instant Presenter http://www.instantpresenter.com/
Market your webinar
to people interested in your topic. Social networking websites, like Facebook
and Linkedin, are a great way to promote your webinar and invite people
interested in your topic. These websites allow you to invite individuals who
are already in your personal network free of cost. Suggest that those in your
network forward the invitation on to people in their networks. This strategy is
great for "viral" marketing.
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