Thursday 28 February 2013

Host Your Own Webinar


Webinars…in our constantly evolving world, we have seen different innovations that our grandparents never anticipated in their greatest and most creative imagination; the internet and all the magic that came with it.

 I would have not predicted hosting live meetings from the top of my bed or attending one on a lazy Saturday morning while drinking a cup of tea in my pyjamas. For those of you who slept through 2012 and haven’t heard of it, a webinar is a method of conducting a meeting, presentation or training session over the Internet so instead of traveling to an office or business for a formal meeting, your computer becomes the conference room thereby removing the cost of travel, and allowing you to reach a larger global audience without even meeting them one on one. 

With a webinar meeting, you can share your desktop files and your computer's applications with any and all participants, and you can even allow them to move objects around on your computer desktop--and you can do the same with them.


Though the dependence on the speed of your brandwidth, taking into consideration our environment, becomes major setback of webinars, I’m still of the opinion that the webinar technology is a powerful sales and marketing tool.

Hosting a webinar is easier than you think, so I will work you through the steps.

Choose a topic and develop quality substance for your presentation. The first step to hosting a webinar is developing the content or substance for your webinar. Choose a topic with a wide appeal to a variety of individuals. You may want a guest speaker who is an expert in the particular field or perhaps hire a consultant to help develop your ideas.

Choose a webinar hosting company. Several webinar hosting companies exist. These companies offer different services for different prices. Do careful research to find the company that best fits your needs. I have found some easy to use webinar software you can try out, free, “freemium” and premium platforms. See which suits you.
Market your webinar to people interested in your topic. Social networking websites, like Facebook and Linkedin, are a great way to promote your webinar and invite people interested in your topic. These websites allow you to invite individuals who are already in your personal network free of cost. Suggest that those in your network forward the invitation on to people in their networks. This strategy is great for "viral" marketing.


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