21 Rules For successive Social Media Marketing

Like everything else, There are unwritten rules involved in social media marketing. Everyone is obliged to follow these rules, but those that are new to the game, may miss out on the basics. Here are 21 unwritten rules of social media marketing that are designe to create a solid foundation for any social media marketing campaign

1)      No shortcut- social media marketing involes investing time, energy and creativity. It’s a commitment that can’t be avoided, or overlooked.

2)      Contribute- if you can’t contribute something of value to the community, no one will listen. It’s tht simple

3)      Position yourself to be an Expert _ why would anyone take advice from someone who doesn’t know anything? If you need to learn more, then do do, but make sure that you can offer valuable advice to fans and followers

4)      Meaningful Vonversation – if you aren’t saying anything meaningful, you shouldn’t be saying anything at all. If you’re adding to the noise, you’re sure to be ignored

5)      Activity ≠ Productivity – just because you’re active doesn’t mean your accomplishing something. Be productive, not noisy.

6)      Quality > Quantity – keep it simle. Offer friendly consise morsels of advice instead of constant rambling conversation.

7)      Avoid Spamming – Constant self-promotion isn’t attractive. If you feel a need t constantly draw attention to yourself, you’re not accomplishing anything.

8)      Keep it Real – Be authentic. Draw crowds by drawing on your on experiences, knowledge and humor.

9)      Conversation is a Two-way Street – Give followers and fans an opportunity to sound off. If you’re monopolizing the conversation, it becomes a boring lecture instead of a successful marketing strategy.

10)  Connection Don’t imply permission – Just because you’re being followed doesn’t men people grant you permission to interrupt their lives. You have to take time to build relationships and trust

11)  Access Doesn’t Equal Entitlement – making connections may give you access, but it doesn’t mean fans and followers owe you anything. Don’t allow an enthusiasm for sharing lead to a drop in quality. Fans and followers aren’t required to listen to whatever you have to say..

12)  Adaptability – What’s hot today may not be hot tomorrow. Keep up with topic trends and stay adaptable

13)  Accomplishment – if social media marketing efforts aren’t leading to conversations or some sort of productivity, then your efforts are pointless. Measure your efforts and make adjustments as needed.

14)  Engagement & Enrichment – Engagement for engagement’s sake isn’t effective. Egagement efforts should lead to enrichmemnt, otherwise all efforts are wasted.

15)  Use Images & multimedia – A picture is worth a thousand words. Video is probably worth 10,000. Don’t just tell, use platforms for showing as well.

16)  Always follow up with connections – Don’t ignore fans and followers who make connections with you. Always follow up. It makes people feel special and more likely tolisten to you.

17)  Mind your manners – sometimes fns and followers may not be polite. They may disagree with your content or views. Allow them to speak up and respond in an appropriate manner.

18)  Patience is Crucial – Social media marketing rarely delivers instant results. Don’t give up after a short time. Patient marketers have more chance to reap rewards.

19)  Don’t be obsessive Joiner – Following too many groups can hamper your marketing efforts. Spreading yourself too thin can harm any campaign. Always limit group participation

20)  Better to be a blogger – Yes, successful social media marketers do maintain blogs. If you’re active on social media, you should blog regularly.

21)  Have fun – if you’re not enjoying yourself, you’re not doing it right. Social interactions should be fun and purposeful.

Social media marketing campaigns can lead to sales success if they’ve applied correctly. 

How to Attract your Readers!

Do you know that the most critical part of writing an article, material or content is the headline. The same thing applies to blog posts. Why? It’s because your readers’ eyeballs will always start at the title. So this is where your focus should be. Before you make a title, ask yourself this one question:

Would this make me want to read on?

If your answer is no then please delay publishing until you’re happy with your headline. Give yourself sufficient time to focus on coming up with an attention-grabbing title and do not settle for less.

Unfortunately, many people neglect the headlines or the titles. People think all headlines are the same and it’s the content that matters most. The truth is the title or headline gives readers an impression of how interesting a content might be so be sure to come up with a good headline.

1.Using numbers on your headline really works. 
This is the biggest reason copywriters use them in their headlines. It doesn’t matter what the business is about; lots of them will be using numerals to start off the headline.

Often people will remember about three to five points but there aren’t really any rules regarding which numbers work best.

2. Include interesting adjectives

Every headline should have interesting adjectives as these also help get your readers’ attention.

Examples:

Strange

Effortless

Painstaking

Essential

Absolute

3. For a list post, use unique descriptions

In case you need to do a list post, be original. Look at the following examples:

Ways

Secrets

Tricks

Reasons

Principles

Facts

Lessons

Ideas

or get creative, your ideas may work

4. Use what, why, how, or when

These are trigger words, “why” and “how” to persuade people. Typically, you’ll use either a trigger word or a number. Rarely does it sound good to do both.

5. Make an awesome promise

Promise to give your reader something important and valuable. Will you teach her how to learn a new skill? Will you convince her to do something she’s never done before? What you want to do is dare your reader to read the article. Without over-promising, be bold. Be seductive in the most innocuous way possible, of course. Be dangerous and then deliver what you promised.

Try this formula

Here’s a simple headline-writing formula: Number or Trigger word + Adjective + Keyword + Promise

Example:

: Take a bold promise like “selling your house in a day.”

When you use the formula, you get: “How You Could Easily Sell Your House in Less than 24 Hours”

No one wants to be fooled into reading something boring; they want to be drawn into something exciting. Make it worth their while. Take the time to consider what headline will grab people’s attention the most, and make sure that it describes your content in an attractive but genuine manner.

Reasons why people unfollow you on Twitter

Twitter is such a great platform to meet and interact with people online, and get feedback real time.  The beauty of Twitter is that people follow each other, converse and share information, 140 character at a time. When I was new on Twitter, people were more into sharing information and conversing. People followed other people because of the benefits of learning from them. However, over the past year, people seem to be so obsessed with the number of followers that they have and things have changed.  Some people treat Twitter as a popularity contest. Others treat twitter as an instant messaging service and they expect you to respond to everything at once. Others worry when people unfollow them.

Twitter followers are very important and keeping these followers is another important task that must not be overlooked. Followers hate irrelevant tweets, so in order not to make your audience hit their ‘Unfollow’ button you must make relevant and interesting tweets. Though tweeting of irrelevant content is not the only reason for audience to hit their ‘unfollow’ button, there are several reasons why people unfollow your Twitter account, such as: too much of self promotion, too much automation, spamming, repetition, too many begging tweets and etc.tc. 

10 reasons why you should NOT protect your Tweets:

     Out of curiosity, I recently tried an experiment.  protects tweet or not, good or bad. I’ve never had an opinion about protected Tweets However, I understand that some feel the need for privacy. So I decided to lock ‘er up and see what would happen if I made my personal Twitter account only available to select followers while there are some advantages, I fear that the disadvantages way outnumber the advantages and this is the reason

1.    Twitter isn’t Facebook/Following isn’t Friending. Facebook is for your friends. Twitter is for the friends you don’t know yet. On Facebook you can require that only your friends can view your profile. People have to ask permission to see more details which is entirely appropriate, because you probably have details that you likely want to keep private. On Twitter, your entire bio is 160 characters.

2.     Protecting your Tweets is a barrier to connections. If you are like me, looking to increase your visibility, you want people to find out about you and connect with you, which will lead to more engagement and interaction/More business. Protected tweets will keep others from finding you.

3.     You can block the bad actors. If an unsavory character starts following you on Twitter, and it really creeps you out, you can block him

4.     No retweets: Locked Tweets mean fewer retweets. And everyone knows that more retweet may bring more followers. If your tweets are protected the only way you’re likely to make new connections is by initiating “follows

5.     Protected tweets mean fewer followers. This makes sense, that if people have to ask permission to follow you, fewer will.

6.     Twitter is for Socializing The default for Twitter is to not protect, and if everyone else is interacting freely you are not going to be as fully connected, which will put you at a disadvantage.

7.     No Google love: Locked Tweets aren’t picked up by Google. Though for those wishing to lock their Tweets this is probably a non-issue. If you’re looking to receive traffic to links or get your name out there, this is worth a consideration.

8.     Outsiders are Outsiders: Have you ever jumped into a Twitter conversation with someone you don’t follow simply because it looked interesting? You can’t do that with a locked Tweet. There’s no responding to friends of friends with uninterested parties.

So if you are looking to increase your Visibility and expand your reach protecting your tweets is not the way, except you are looking for privacy

Attention! Pinterest Lovers!

Pinterest now has a new look, it has added “a few new things to the close-up view of pins to help you discover things you love that you might not have known about otherwise.” The new Pinterest design makes things simpler and cleaner and It easy to use and doesn’t require you to learn anything new

-Pins from the same board: You can explore the entire board without leaving the page you’re on. when you scroll through pins and click on something that interests you, the back button lands you right back where you were no matter how far you’ve gone.

-Pins from the same source: Here you’ll find other things pinned from the same website.

-People who pinned this also pinned

-Now you can simply drag your boards around to rearrange them – they'll save automatically! 

- bigger pins, so you see more of what you love.

-A new fun way to  edit your profile info and account settings

5 RULES TO EXPAND YOUR FAN BASE ON TWITTER

In today’s social media world, honesty weighs heavily on a brand’s success. Fans need to be able to trust the brand and since they can see and judge brands’ posts and interactions, brands need to pay attention to what message they are sending. Having a high number of fake followers in your fan base causes your brand to seem dishonest and therefore ultimately phony itself.

here are tips on how to grow your fan base without seeming "phony"

1.     Always have a good description of your product. Fans don’t want to guess what your product is, how it works and/or the services it provides. The clearer and more detailed you are about your product, the more likely the fan is to trust in it.

2.     Always put your face behind the handle. Fans tend to believe in the product when there is a human face connected to it. Therefore, you shouldn’t hide behind a logo, or sign off as admin. You should always sign off with your own name. For example, Vodafone UK has photos and names of their tweeters listed directly on their Twitter page, allowing fans to see which person has tweeted what.

3.     Always try to keep a conversation. When responding to fans, make sure that you are polite and honest. Most importantly, don’t be afraid to apologize for mistakes. The social media environment is very forgiving, but you have to make sure that you acknowledge where you have done something wrong

4.     Always check who follows you. When receiving a new follower, always click on their profile to see who they are, thank them for the follow and set up a relationship. Fans will appreciate the interaction. However, if the follower displays signs of ambiguity and seem to have a fake status, then block them because they will hurt your community in the long run.

5.     Be proactive with your posts. Don’t only syndicate out your news (a practice commonly used by media outlets), but try to create a dialogue and make sure to reply to fans. Also, look proactively for opportunities to engage your followers. This will help to genuinely grow your fan base

4 ways to build Trust for your Twitter Account

The mad Twitter rush, “Kindly follow back” or when we search for accounts to follow but worry about their authenticity. Also, we find that even when we tweet and have high expectations about the tweet, we hardly get any engagement. People are hesitant to retweet, mention or quote How do we then grow our twitter account?

Twitter users follow accounts that they can trust. And engage with them based on trust. So to increase your twitter engagement, you have to ensure your followers trust your account

Turn your brand into a reliable source of tweets, retweets and mentions for an even bigger audience. By doing this

Your Personal Signature

Twitter users prefer to follow brands that they can identify with so don’t hide behind cartoon or avatar images. You need a picture that will represent your company but at the same time won´t look too formal – try showing your logo from a different perspective. Also make sure you update your profile with relevant information on your brand and on the content you will be tweeting about.

Tweet Your Expertise

Try tweeting some of your company’s expertise or know-how. Your fans and followers will definitely appreciate the exclusive content you can offer on Twitter and it will make you stand out as a reliable expert and source of information.

 

Build A Strong Tweeting Fan Base

People tend to trust and engage more with tweets that have been retweeted or mentioned by friends, brands, organizations, media and by other accounts they follow. The more engagement your brand generates, the more you can get recognized and trusted by others.

Tweet Correctly

Please no “gbagaun”  Take your time to double check your posts for grammar mistakes and mistypes. These mistakes can undermine your credibility and give out the impression that you were in a hurry or didn’t care much about what you have been typing.