Let’s face it, we have all wanted to write
books or start magazines at some point in our lives or in my case, short
stories. This dream however is lost in a fit to survive our harsh environment.
We find the day starting and ending without us even picking up a pen, or even
feeling the motivation to write. Social media, the promising solution to this
problem along with easily mobile gadgets makes our environment more “write”
friendly, now, we can write while even taking a shower.
The next hurdle to
cross is how to start. Is it a blog, a newsletter, an article, or magazine? You
have to know how or is it where to start?
The first step is to understand your
message, what exactly are you selling? Information, products or you are just using
the internet are your diary; you still need a catchy name that defines your
topic. And please pick a topic you know a lot about or have passion for, if not
you will find yourself staring at a blank sheet hoping it writes itself.
Your name would work better if you include
search engine words. For instance, if your brand name is krazen ltd and you
produce “beans” and u pick your title as “krazen Nigeria Ltd” really? How do
you expect people looking for “beans” to find you? Try including beans or food
in your title. “9jafoodie” for a beans company is a green light
Have a defined audience and clear purpose.
Now you understand what your message is, you also have to decide who you want
to attract, where they are, their age blanket and so on. You have to understand
your target before you can reach them
Next you have to create a house for your
babies. You have decided if its an article, a story or a magazine.
Understanding the platforms that conforms to it helps to maximize you reach.
Most of the online platforms can work for the different forms of writing, some
better than others. For instance, stories look better on blogs.
You have to ensure that the information you
give your fans is valuable, useful and pertinent to what you stand for. This
will enable you build trust and subsequently loyalty.
Consistence is key
No comments:
Post a Comment