Twitter, a social media tool that gives everyone equality
and freedom has become a kingdom where everyone want to be king and the
qualification for the post is highly dependent upon the amount followers you
have or in recent times the your follower:following ratio (the ratio of your followers to the people you are
following). In which case, people have begun to unfollow most of their “tweeps”
just to claim “boss” but that’s a talk for another day.
I haven’t met a Twitter user who isn’t concerned about
having a large follower base. Some argue that numbers aren’t important, but the
“quality” of followers, However, I noticed that
most of the “quality” searchers have very very few followers and really aren’t
making lee way…what’s the point in having 10,000 followers if they aren’t your
direct consumers? It’s because through those 10,000, you can reach 5,000 more
who would be potential consumers.
I think growing your twitter followers should be a goal,
because more followers provide social authority. The higher your follower
count, regardless of your knowledge, the more people assume you are an expert or
at least someone interesting, even if you wake up and talk about the size of
your pillow. Also, the larger your follower count, the faster your ideas spread.
Growing your twitter followers is almost easy, I view it as
“karma” “do unto others what you want others to do to you”, so, if you want to be mentioned, mention
people!, if you want to be retweeted, retweet other people, quote them also!
Get active!.
Considering the first
commandment of Twitter is “Thou shalt follow all who follow thee”, follow
people and ask them to follow back. I will to add the second commandment
“Unfollow those who refuse follow” don’t let them use you to mop their
“twitter” floor except you are really
star struck. If you are confused and don’t know heads from tail on twitter, I’ll
simplify it for you.
To use twitter, you normally would have to sign up, you can’t
expect to run a magic/imaginary account. And follow thses steps
Profile Photo: Make sure that you have uploaded a photo to your
Twitter profile. Why? Because the absence of a photo may be viewed as a spam
account or a confused absentee. I don’t mean that as a “food” brand you should
use a car as profile photo. Get creative! Photos speak louder than words!
Interesting Bio. Don’t leave this blank. It is one of the first
things potential followers review. Explain who you are and what you do. Fill up your Bio, show people where to find
you, location, links to your website/blog, full name and so on. Think of it as
your complimentary card, so get busy!
Sniff out your targets and follow. You’ve signed up, updated
your information, you don’t want to just talk yourself, or quote your own
tweet. You have to search your target-people relevant to your industry, who
would be interested in what you have to say. This will increase your chances of
engagement. For instance, you sell baby product, search for women, wives,
fathers etc all these will be included in their bio, or you can try to discern
from their profile picture. Another way around this is to search similar
brands, you might find your audience there. Also keep in mind that the younger
ones will eventually become mothers so don’t cut them out completely
Share Relevant Content; Please don’t tweet too much about teddy
Bears if your twitter Handle is @Naijapolitics. Create contents that your
followers want to hear, remember, they probably read your bio before hitting
the follow button. You want to be a thought leader so you can be king someday
Post frequently; but don’t flood your followers: you know how
you would want to tell people “SHUT UP!” when they talk too much, regardless of
how sensible what they say is? It’s the same with twitter, don’t overwhelm your
followers, it’s a timeline not a trash can.
Time your Tweets; why on earth will you be talking about the
government at 3:00a.m? Or expect someone to click on the link to your new post
when they are sleeping? As you grow, you will begin to notice when you have
higher engagement. Leverage on this. It will give you better opportunity to be
heard
Keep your posts short enough to retweet; Retweets get noticed by people who don’t follow you. Therefore,
you must make it easy for your followers to retweet you, also, make it a point
to reply people immediately and publicly
Slow and steady wins the race, don’t expect to wake up with
50,000 followers if you arent dbanj. You have to work at it. Goodluck!
