Like everything
else, There are unwritten rules involved in social media marketing. Everyone is
obliged to follow these rules, but those that are new to the game, may miss out
on the basics. Here are 21 unwritten rules of social media marketing that are
designe to create a solid foundation for any social media marketing campaign
1) No shortcut- social media marketing involes investing time, energy and
creativity. It’s a commitment that can’t be avoided, or overlooked.
2) Contribute- if you can’t contribute something of value to the community,
no one will listen. It’s tht simple
3) Position yourself to be an Expert _ why would anyone take advice from
someone who doesn’t know anything? If you need to learn more, then do do, but
make sure that you can offer valuable advice to fans and followers
4) Meaningful Vonversation – if you aren’t saying anything
meaningful, you shouldn’t be saying anything at all. If you’re adding to the
noise, you’re sure to be ignored
5) Activity ≠ Productivity – just because
you’re active doesn’t mean your accomplishing something. Be productive, not
noisy.
6) Quality > Quantity – keep it
simle. Offer friendly consise morsels of advice instead of constant rambling conversation.
7) Avoid Spamming – Constant self-promotion isn’t
attractive. If you feel a need t constantly draw attention to yourself, you’re
not accomplishing anything.
8) Keep it Real – Be authentic. Draw crowds by
drawing on your on experiences, knowledge and humor.
9) Conversation is a Two-way Street – Give followers
and fans an opportunity to sound off. If you’re monopolizing the conversation,
it becomes a boring lecture instead of a successful marketing strategy.
10) Connection Don’t imply permission – Just because
you’re being followed doesn’t men people grant you permission to interrupt
their lives. You have to take time to build relationships and trust
11) Access Doesn’t Equal Entitlement –
making connections may give you access, but it doesn’t mean fans and followers
owe you anything. Don’t allow an enthusiasm for sharing lead to a drop in
quality. Fans and followers aren’t required to listen to whatever you have to
say..
12) Adaptability – What’s hot today may not be hot
tomorrow. Keep up with topic trends and stay adaptable
13) Accomplishment – if social media marketing efforts aren’t leading to
conversations or some sort of productivity, then your efforts are pointless.
Measure your efforts and make adjustments as needed.
14) Engagement & Enrichment – Engagement for engagement’s sake isn’t
effective. Egagement efforts should lead to enrichmemnt, otherwise all efforts
are wasted.
15) Use Images & multimedia – A picture is worth a thousand words.
Video is probably worth 10,000. Don’t just tell, use platforms for showing as
well.
16) Always follow up with connections – Don’t ignore fans and followers who
make connections with you. Always follow up. It makes people feel special and
more likely tolisten to you.
17) Mind your manners – sometimes fns and followers may not be polite. They
may disagree with your content or views. Allow them to speak up and respond in
an appropriate manner.
18) Patience is Crucial – Social media marketing rarely
delivers instant results. Don’t give up after a short time. Patient marketers
have more chance to reap rewards.
19) Don’t be obsessive Joiner – Following too many groups can hamper
your marketing efforts. Spreading yourself too thin can harm any campaign.
Always limit group participation
20) Better to be a blogger – Yes, successful social media
marketers do maintain blogs. If you’re active on social media, you should blog
regularly.
21) Have fun – if you’re not enjoying yourself, you’re not doing it right. Social
interactions should be fun and purposeful.
Social media marketing campaigns can lead to sales success if
they’ve applied correctly.
