In today’s social
media world, honesty weighs heavily on a brand’s success. Fans need to be
able to trust the brand and since they can see and judge brands’ posts and
interactions, brands need to pay attention to what message they are sending. Having
a high number of fake followers in your fan base causes your brand to seem
dishonest and therefore ultimately phony itself.
here are tips on how to grow your fan base without seeming "phony"
1. Always have a good description of your product. Fans don’t want to guess what your product is, how it works and/or
the services it provides. The clearer and more detailed you are about your
product, the more likely the fan is to trust in it.
2. Always put your face behind the handle. Fans tend to believe in the product when there is a human face
connected to it. Therefore, you shouldn’t hide behind a logo, or sign off as
admin. You should always sign off with your own name. For example, Vodafone UK
has photos and names of their tweeters listed directly on their Twitter page,
allowing fans to see which person has tweeted what.
3. Always try to keep a conversation. When
responding to fans, make sure that you are polite and honest. Most importantly,
don’t be afraid to apologize for mistakes. The social media environment is very
forgiving, but you have to make sure that you acknowledge where you have done
something wrong
4. Always check who follows you. When
receiving a new follower, always click on their profile to see who they are,
thank them for the follow and set up a relationship. Fans will appreciate the
interaction. However, if the follower displays signs of ambiguity and seem to
have a fake status, then block them because they will hurt your community in
the long run.
5. Be proactive with your posts. Don’t
only syndicate out your news (a practice commonly used by media outlets), but
try to create a dialogue and make sure to reply to fans. Also, look proactively
for opportunities to engage your followers. This will help to genuinely grow
your fan base
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